PROCON is an integrated marketing agency geared at fusing creative strategies and skillful execution.

Here's how.

Our Approach

We abide by a simple golden ratio.

One part good-looking, most parts smarts. All round talent and diligence. This has been the cornerstone of our success and has allowed us to play the role of marketing multipliers to our esteemed clientele.

The Looks

We know the importance of looking good.

To look the part, to impress- to warrant that second, third glance. ( Hell, stare.) In fact, everything we make looks good. When you engage an agency like ours, we make it our mission to inject the most fitting aesthetics for your communications, events and any other brand output.

The Smarts

While looks engage, our brains are the ones that retain.

We don’t set out to create events and produce work that simply look good. They are good.

Everything we create has a purpose and a voice. They tell stories and spur conversations. They forge relations and foster existing connections. They engage, inspire and move your audience.

The Talent

Ideation is nothing without skillful execution.

Set against the grain of the mainstream, our team is made up of a talented, diligent group of individuals.

We live large with the firm belief in fierce imaginations, defying conventions and pushing limits- all in the quest to create compelling content.

Meet the team that takes you and your brand and audience on one heck of an adventure.

Our Clients

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    Mini

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    Breitling

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    Standard Chartered

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    Aston Martin

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    Bentley

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    TAG Heuer

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    Jabra

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    Moet Hennessy Diageo

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    Hour Glass

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    Canon

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    BMW

Mini

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Launch of The New Mini Clubman
Design and concept | Event space planning | Event execution

More than 800 media guests and customers graced the week long affair of The New Mini Cubman at Singapore’s Mad Museum on Tanglin Road. The unveiling of the five seat station wagon was a stylish affair that was shaped around the concept of ‘The Gentleman’.

The inspired setting created a novel platform to bring out the supreme sense of sophistication and style that a Mini Clubman to its driver.

Excellent food, coupled with brand partners that epitomize the concept of gentlemen brought the entire experience together.

Launch of The New Mini Clubman
Design and concept | Event space planning | Event execution

More than 800 media guests and customers graced the week long affair of The New Mini Cubman at Singapore’s Mad Museum on Tanglin Road. The unveiling of the five seat station wagon was a stylish affair that was shaped around the concept of ‘The Gentleman’.

The inspired setting created a novel platform to bring out the supreme sense of sophistication and style that a Mini Clubman to its driver.

Excellent food, coupled with brand partners that epitomize the concept of gentlemen brought the entire experience together.

Breitling

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Breitling Pop Up Store
2016
Concept and design | Event Space Planning | Event Execution
Breitling Pop Up Store
2016
Concept and design | Event Space Planning | Event Execution
Breitling Pop Up Store
2016
Concept and design | Event Space Planning | Event Execution
Breitling Pop Up Store
2016
Concept and design | Event Space Planning | Event Execution

Standard Chartered

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Standard Chartered Bank Overseas Immersion
Hanoi
Concept and design | Event Space Planning | Event Execution | Overseas Execution
Standard Chartered Bank Overseas Immersion
Hanoi
Concept and design | Event Space Planning | Event Execution | Overseas Execution
Standard Chartered Bank Overseas Immersion
Hanoi
Concept and design | Event Space Planning | Event Execution | Overseas Execution

Aston Martin

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Aston Martin Showroom Launch
Concept and design | Event Space Planning | Event Execution
Aston Martin Showroom Launch
Concept and design | Event Space Planning | Event Execution
Aston Martin DB11 Launch
Concept and design | Event Space Planning | Event Execution

Bentley

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An Extraordinary evening with The New Continental GT
Event space planning | Event execution

For an exclusive evening, guests of Bentley Singapore were gathered at the Victoria Theatre and Concert Hall – an extraordinary venue with a deep set history in Singapore’s heritage.

In line with Bentley’s vision of being extraordinary, the evening showcased a unique blend of uncompromising luxury and outstanding performance.

TAG Heuer

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Mastering Speed Exhibition at ION Orchard
September 2011
Campaign | Concept Design | Event Space Planning | Event Execution | Overseas Liaison | Application Development

Together, we put together the ‘Mastering Speed for 150 Years’ Exhibition at ION Orchard. This initiative brought TAG Heuer’s longstanding race heritage together with a showcase of the most precision- based timepieces throughout watchmaking history.

In relation to the key themes of speed and heritage, the stark elements of time, past and present were expressed through the architecture of the structure. Conceptually, it was an immortalization of the instant where time and speed come to a standstill. This was captured throughout all elements of the setup which was inspired by shattering glass and the notion of ‘Motion in Stillness’.

Over the span of nearly a month, thousands of visitors engaged with the brand through functions such as virtual tours that they could take via the TAG Heuer Mastering Speed phone application.

Mastering Speed Exhibition at ION Orchard
September 2011
Campaign | Concept Design | Event Space Planning | Event Execution | Overseas Liaison | Application Development

Together, we put together the ‘Mastering Speed for 150 Years’ Exhibition at ION Orchard. This initiative brought TAG Heuer’s longstanding race heritage together with a showcase of the most precision- based timepieces throughout watchmaking history.

In relation to the key themes of speed and heritage, the stark elements of time, past and present were expressed through the architecture of the structure. Conceptually, it was an immortalization of the instant where time and speed come to a standstill. This was captured throughout all elements of the setup which was inspired by shattering glass and the notion of ‘Motion in Stillness’.

Over the span of nearly a month, thousands of visitors engaged with the brand through functions such as virtual tours that they could take via the TAG Heuer Mastering Speed phone application.

Maria Sharapova Exhibition Match
Design and Concept | Event space planning | Event Execution

Set on the waters of the historic Clifford Pier and with Marina Bay Sands as the backdrop, it was a picturesque setting for an evening of light-hearted tennis between Grand Slam Champions, Maria Sharapova and Michael Chang.

It saw us hosting Maria Sharapova as she unveiled Tag Heuer’s and Singapore’s first ever floating tennis platform. It was a key fringe event on the eve of the WTA Finals Championship, marking the very first time in Sharapova’s 15-year career that she is ‘playing on water’.

Maria Sharapova Exhibition Match
Design and Concept | Event space planning | Event Execution

Set on the waters of the historic Clifford Pier and with Marina Bay Sands as the backdrop, it was a picturesque setting for an evening of light-hearted tennis between Grand Slam Champions, Maria Sharapova and Michael Chang.

It saw us hosting Maria Sharapova as she unveiled Tag Heuer’s and Singapore’s first ever floating tennis platform. It was a key fringe event on the eve of the WTA Finals Championship, marking the very first time in Sharapova’s 15-year career that she is ‘playing on water’.

Maria Sharapova Exhibition Match
Design and Concept | Event space planning | Event Execution

Set on the waters of the historic Clifford Pier and with Marina Bay Sands as the backdrop, it was a picturesque setting for an evening of light-hearted tennis between Grand Slam Champions, Maria Sharapova and Michael Chang.

It saw us hosting Maria Sharapova as she unveiled Tag Heuer’s and Singapore’s first ever floating tennis platform. It was a key fringe event on the eve of the WTA Finals Championship, marking the very first time in Sharapova’s 15-year career that she is ‘playing on water’.

Jabra

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Jabra APAC Conference
April 2014
Business Conference | Event Planning | Event Execution | Overseas Liaison

Each year, the Jabra APAC Partner Conference serves as the key platform to discuss and share visions, business strategies, and to gain a preview of the Jabra product line-up for 2014.

This year’s APAC partner conference was held in Bali, a sanctuary that was most conducive for pertinent discussions and fostering ties amongst business partners.

Taking care of the entire scope of the four day event, we tied in the goals of the conference with the richness of Bali life, to create a programme that allowed for effective engagement within the facilities of Bali Mulia, while balanced out by a unique experience for guests within the recreation sector.

Jabra APAC Conference
April 2014
Business Conference | Event Planning | Event Execution | Overseas Liaison

Each year, the Jabra APAC Partner Conference serves as the key platform to discuss and share visions, business strategies, and to gain a preview of the Jabra product line-up for 2014.

This year’s APAC partner conference was held in Bali, a sanctuary that was most conducive for pertinent discussions and fostering ties amongst business partners.

Taking care of the entire scope of the four day event, we tied in the goals of the conference with the richness of Bali life, to create a programme that allowed for effective engagement within the facilities of Bali Mulia, while balanced out by a unique experience for guests within the recreation sector.

Jabra APAC Conference
April 2014
Business Conference | Event Planning | Event Execution | Overseas Liaison

Each year, the Jabra APAC Partner Conference serves as the key platform to discuss and share visions, business strategies, and to gain a preview of the Jabra product line-up for 2014.

This year’s APAC partner conference was held in Bali, a sanctuary that was most conducive for pertinent discussions and fostering ties amongst business partners.

Taking care of the entire scope of the four day event, we tied in the goals of the conference with the richness of Bali life, to create a programme that allowed for effective engagement within the facilities of Bali Mulia, while balanced out by a unique experience for guests within the recreation sector.

Jabra APAC Conference
April 2014
Business Conference | Event Planning | Event Execution | Overseas Liaison

Each year, the Jabra APAC Partner Conference serves as the key platform to discuss and share visions, business strategies, and to gain a preview of the Jabra product line-up for 2014.

This year’s APAC partner conference was held in Bali, a sanctuary that was most conducive for pertinent discussions and fostering ties amongst business partners.

Taking care of the entire scope of the four day event, we tied in the goals of the conference with the richness of Bali life, to create a programme that allowed for effective engagement within the facilities of Bali Mulia, while balanced out by a unique experience for guests within the recreation sector.

Moet Hennessy Diageo

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Cloudy Bay Sauvignon Blanc Vintage Launch
October 2012
Product Launch | Concept Design | Event Planning | Event Management

The annual Sauvignon Blanc launch at the Ritz Carlton Glass Pavilion saw about 300 invited guests pairing food and wine in a magical setting that was reminiscent of the New Zealand hills and English country fairs.

We brought the outdoor theme indoors by installing AstroTurf and setting up serving points with a luxurious, rustic flair which perfectly complemented the night’s menu to create a culinary haven for our discerning guests from the trade.

Cloudy Bay Sauvignon Blanc Vintage Launch
October 2012
Product Launch | Concept Design | Event Planning | Event Management

The annual Sauvignon Blanc launch at the Ritz Carlton Glass Pavilion saw about 300 invited guests pairing food and wine in a magical setting that was reminiscent of the New Zealand hills and English country fairs.

We brought the outdoor theme indoors by installing AstroTurf and setting up serving points with a luxurious, rustic flair which perfectly complemented the night’s menu to create a culinary haven for our discerning guests from the trade.

Ruinart VIP Lounge @ Art Stage 2014
January 2014
Campaign | Event Space Planning | Event Execution | Product Fabrication

Ruinart, the official champagne of Art Stage 2014 worked with us to set up a bar space and installation within the VIP room of the Art Stage exhibition space.

The bar space and settings were designed to bring out the key characteristics of the Ruinart brand and complement the design aesthetics of VW+BS (the practice commissioned to design the VIP room) at the same time.

A key feature of the room was a large-scale composition- two wooden, trapezoidal modules arranged in the form of an ‘hourglass’ and filled with Ruinart Blanc de Blancs bottle. The installation crafted by Dutch designer Piet Hein Eek, was flown in from France and had to be reassembled with care.

Ruinart VIP Lounge @ Art Stage 2014
January 2014
Campaign | Event Space Planning | Event Execution | Product Fabrication

Ruinart, the official champagne of Art Stage 2014 worked with us to set up a bar space and installation within the VIP room of the Art Stage exhibition space.

The bar space and settings were designed to bring out the key characteristics of the Ruinart brand and complement the design aesthetics of VW+BS (the practice commissioned to design the VIP room) at the same time.

A key feature of the room was a large-scale composition- two wooden, trapezoidal modules arranged in the form of an ‘hourglass’ and filled with Ruinart Blanc de Blancs bottle. The installation crafted by Dutch designer Piet Hein Eek, was flown in from France and had to be reassembled with care.

Cloudy Bay Vintage Launch
Concept and design | Event Execution
Cloudy Bay Vintage Launch
Concept and design | Event Execution

Hour Glass

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Pop-Up Store @ Paragon 2013
September 2013
Campaign | Concept Design | Event Space Planning | Event Execution

Through tying the dexterity and technologically progressive characteristics of the featured ‘super machines’ to the universal notion of ‘superheroes’, we set out to offer a unique cultural experience to visitors. The powerful thematic was brought out through the bold, eclectic design of this ‘house of heroes’.

The retail exhibit staged some of the most iconic and avant-garde timepieces from De Bethune, H Moser & Cie, Hublot, MB&F, Parmigiani Fleurier, Romain Jerome, Ulysse Nardin and Urwerk.

The 13-day showcase was a truly exciting platform for brand engagement and several of its highlights included the launch of launch of 21 novelties, 4 live technical artistry showcases, a showcase of the GPHG Masterpieces from 2006 and a plenary session of legendary independent watchmakers.

Hublot Pop Up Store 2015
2015
Concept and design | Event space planning | Event execution
Hublot Pop Up Store 2015
2015
Concept and design | Event space planning | Event execution
Hublot Pop Up Store 2015
2015
Concept and design | Event space planning | Event execution
Hublot Pop Up Store 2015
2015
Concept and design | Event space planning | Event execution
Hublot Pop Up Store 2015
2015
Concept and design | Event space planning | Event execution

Canon

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BMW

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Contact

Procon Events & Marketing Pte Ltd

100 Pasir Panjang Road #08-03
Singapore 118518
P: (65) 6324-7458
E: general@proconevents.com
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